How Does Hosting Affect SEO Success?

You have invested a lot of time and money in making your website look great because that’s how you think it will attract new customers. And you’re right. But that’s not all there is. Having an appealing website is important, but what is its worth if it cannot be found?

The content you post on your website, its structure, design and everything we have covered in our article on how to build a website for your small business is crucial, but when you have that figured out, it’s time to focus on the backend work that ensures your website gets ranked by search engines.

Many people ignore how important web hosting is and overlook the fact that it is actually a deciding factor in determining your website’s SEO ranking. Here’s why:

  1. Uptime/Downtime
    This one’s quite straightforward. If you have poor quality hosting, it is more likely that your website will be down more often, which means that your SEO rankings might have to suffer. If you want your website to be considered at the top priority of relevant searches, it is important that it’s accessible every time that Google crawls it.
  1. Speed
    How often do you wait for a page to load if it’s taking more than a few seconds? Almost never, I assume. Well, neither are your clients. If your website is taking too long to load, your visitors are most likely going to turn to competition. Factors that affect your website speed are coding and content, but if you got that covered up, then you should make sure that your host isn’t going to be an issue. Some host-related factors that you can check on are the type of hard drive technology, availability of a content delivery network (CDN), and whether the hosting is optimized for your content management system (CMS), such as WordPress.
  1. IP Location
    Your SEO rankings can be affected by the physical location of your web host as well. Basically, search engines usually rank websites which have IP addresses in the same country as the company higher. So what you should do is try to find a hosting company that has servers in your company if you aim to boost your website’s SEO potential.
    IP location can affect your website speed as well. If your target audience is found in a different country than the one where your host server is located, they will probably experience a slower loading time.
  1. Security
    This one could cause some real damage to the SEO of your website. Google usually penalizes websites that are hacked or spammed and we are all aware of the fact that the Internet isn’t a safe place. You may identify the spam pages and have them removed but by the time you do that Google will have already dropped your rankings.
    Poor security also means that website is more likely to get infected with malware, which can lead to your site being blacklisted by search engines or showing a security warning in the search results. Before choosing a web host, make sure they have security methods available to be implemented in order to defend your website from attackers.
  1. HTTPS/SSL
    Google has specifically stated that SSL is a ranking factor. We’ve covered why SSL is so important, so now you have one more reason for that. If you haven’t switched to https yet, it’s probably time to do it!
  1. Technical Support
    When your website goes down, you will have no time to lose and have to be sure that your host will be able to back you up 24/7. If anything goes down, then you know that you have a dedicated team you can reach out to and who will be able to solve your problem in timely fashion. You will surely find a capable support team at Amplica.Your web hosting plays a major role in determining whether your site’s SEO is a success or a failure. If you want to increase your search result rankings then you might want to invest some time in making an informed decision before choosing your web host and regularly checking your hosting quality.

 



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